THE STORY
It’s me — Pienburniai, Deimante Statinyte.
I’ve always loved wearing headpieces. Over time, my passion for berets grew into a desire to create something that reflected not just my outfit, but my personality. Every hat I wore felt like a different character.
I began searching for a shape. The inspiration came from a gift my father once brought me — a military hat from Nepal. Its bold, structured silhouette became my favorite piece. It always stood out. I wanted to recreate that form — with my own twist.
That’s how the signature LessOverthink hat was born. One shape, evolving into many variations — each expressing a distinct character, for people who wear their mindset as boldly as their style.
THE PHILOSOPY
LessOverthink creates sculptural hats for those who value individuality. Each hat is a Character — minimal in line, bold in presence. Made to express, not impress.
The name comes from a simple truth: we often think too much. About how we look. About what others might think.
The brand is a reminder to stop worrying and start expressing yourself — loudly, beautifully, and daily. To wear your inner character out loud. And to worry less about everything else.
Because life feels better when you simply enjoy it.
